Why 1000 by 1500 and not a square?

Pinterest recommends a 2 by 3 shape at 1000 by 1500 pixels. A tall pin takes more of the feed's width and height than a square, and a pin taller than 2 by 3 may be cut off.

How long can the title be?

On the image, short enough to set large: up to about 6 to 8 words. The maker takes up to 140 characters and never cuts a title off, but a long title is set smaller, and small text is what stops a pin reading at thumbnail size.

Why does the maker make 3 pins?

Different layouts suit different resources, and pinning more than one design for the same listing lets a seller see which one people save. Each has the same title, pages and colours, arranged differently.

Pin layouts that read at thumbnail size, Previewfold

The size it is seen at

Pinterest recommends a 2 by 3 pin, 1000 by 1500 pixels, and warns that taller pins may be cut off in feeds. On a phone, a feed shows 2 columns, so each pin is a little under half the screen wide: roughly 170 to 230 CSS pixels. That is about a fifth of the size the pin was made at. A title set at 90 pixels on the pin is about 18 pixels on screen, which reads. A benefit line at 44 pixels is about 9, which is at the edge of reading. Anything smaller is texture, not words.

So the test of a pin is simple: shrink it to 200 pixels wide and see what is left. The title should still read, the pages should still look like pages, and the shop should still be recognisable.

Title

Pinterest's own advice is to keep messaging concise and to stack it: the key message at the top, extra detail at the bottom. For a printable that means the title says what the resource is (Fraction strips worksheets) and the benefit line says what it does for the buyer (Hands-on fraction practice in one lesson). The maker sets the title in your title font up to 3 lines at full size, and if it needs more, one step smaller. It never cuts a title off, but a title that needed the smaller step is a sign to shorten it.

Pages

One page shown large reads better than 4 shown small. 2 or 3 pages show variety without turning into a grid of grey rectangles. The maker keeps every page in its own shape (a landscape page stays landscape) and picks the arrangement that shows the most page area, so 3 mixed pages are not squeezed into equal boxes.

Contrast

The web's accessibility standard asks for at least 4.5 to 1 contrast between text and its background. It is a good floor for a pin too, because a feed shows pins small, often on a bright phone outdoors. The maker checks every piece of text against what it sits on. If your second colour is too light on your main colour, the title switches to white or black, whichever reads better, and the page says so.

Worked example

A shop with a deep green main colour (#1f5c4a) and a gold second colour (#f2b84b) makes a pin for a fraction worksheet set. With the bold frame, the background is green and the title would be gold: 4.3 to 1, just under the 4.5 floor, so the maker sets the title in white instead (7.8 to 1) and says so beside the preview. The pin shows 3 pages: 2 portrait worksheets and a landscape fraction wall. The maker tries every way of splitting the 3 pages into rows and settles on the one with the most visible page area. The shop tag sits at the foot, a gold pill with the logo and the shop name.

If the seller lightens the second colour to a pale yellow such as #f7d98b, gold on green passes and the title takes the brand colour again. If they change the main colour to a mid orange (#e8812a), gold on orange is only 1.5 to 1, so the title switches to black, and the page explains why.

Common mistakes

Too many words. A paragraph on a pin is unreadable at feed size. Put detail in the pin's description, not the picture.
Too many pages. 6 tiny pages look like a pattern. Show 1 to 3.
Low contrast colour pairs. Pastel on pastel looks soft at full size and disappears small.
A logo that takes over. Pinterest advises branding that is visible but does not take over. A small tag at the top or the foot is enough.
Text over the pages. A title across a worksheet makes both hard to read. The maker keeps text and pages in separate parts of the pin.

The exact layout rules, and the 3 frame styles, are on how it works; current sizes for each marketplace are on marketplace image sizes.

Sources

Pinterest product specs, Pinterest Help. Recommends a 2 by 3 ratio, 1000 by 1500 pixels, PNG or JPEG, up to 20 MB on desktop and 32 MB in the app; taller pins may be cut off in feeds. Last reviewed 19 October 2026.
Creative best practices, Pinterest Business. Advises a vertical 2 by 3 layout, key words at the top and details at the bottom, concise text, and a logo that is visible but does not take over. Last reviewed 19 October 2026.
Understanding success criterion 1.4.3: contrast (minimum), W3C Web Accessibility Initiative. The 4.5 to 1 contrast ratio for text that the maker checks every title and line against. Last reviewed 19 October 2026.

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Make your listing kit

Pin layouts that read at thumbnail size